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Downtown alderman still opposes $700 million development proposal at Marcus Center parking structure site
It's been 11 months since Madison-based development firm Neutral was selected to redevelop downtown Milwaukee's Marcus Performing Arts Center parking...
Developer celebrates groundbreaking for 31-story mass timber apartment tower in downtown Milwaukee
After years of work on planning and financing, Madison-based real estate development firm Neutral held a groundbreaking ceremony Monday...
Retail space at The Edison will include L.A.-based coffee shop, grocery store
The commercial space at downtown Milwaukee's next apartment tower will include a new-to-market coffee shop and mercantile hybrid.
Construction work...
Madison firm behind major Milwaukee projects opens first apartment building
As Neutral, a Madison-based development firm, ramps up its presence in downtown Milwaukee with two major projects, the company...
Downtown high rise The Edison could see up to 2.4% cost increase due to tariffs
The developer of The Edison, downtown Milwaukee's next high rise apartment tower, anticipates the project will see 2.4% cost...
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Construction begins for downtown’s next high rise, The Edison
The sound of heavy construction machinery echoed through downtown Milwaukee Monday morning as crews have started work to build...
The Interview: Daniel Glaessl
Chief Product Officer
Neutral
25 W. Main St., Madison
Employees: 24
neutral.us
Madison-based development firm Neutral announced recently that it has closed on $133...
2025 could be another challenging year for development, but some projects inching toward ground breaking
2024 was a rough year for construction starts.
Nationally, construction starts across almost all commercial real estate sectors were down...
Sustainability, democratized investment: How Neutral financed The Edison
Madison-based development firm Neutral announced last week that it closed on $133 million in bank financing for its downtown...
With financing closed, construction on The Edison could start in spring
Madison-based development firm Neutral is now eyeing a spring construction start for its 32-story mass timber tower in downtown...
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