Two years into his tenure as chief executive officer of Milwaukee-based Bright Cellars,
Joe Megibow has now also been tapped to lead New York-based
Casper Sleep.
Megibow came to
Bright Cellars from Utah-based Purple Innovation, a manufacturer of comfort products including mattresses, pillows, cushions, sheets, and bases. He led Purple Innovation to profitability while more than doubling its revenue.
"I am excited to share that I am starting my next adventure, joining Casper as CEO," said Megibow in a LinkedIn post. "Looking back to 2018, when I joined Purple, there was only one competitor to watch, which was Casper. Casper had disrupted the category and built a brand with customer recognition we could only dream about. And here I am, five years later, with the opportunity to steward the best brand in the category and take it to new levels. I’m thrilled."
Bright Cellars polls customers on which wines they like from its monthly wine subscription service in order to make personalized recommendations. The company then uses data it collects to generate insights, which have allowed Bright Cellars to develop its own portfolio of wines. After being named CEO of Bright Cellars, Megibow shared his hopes of turning the company into
more of a lifestyle brand that sold an array of complementary products.
Representatives with Bright Cellars did not immediately respond to requests for comment.
