“In today’s copycat economy where a Connected Consumer can more easily compare offerings from different vendors for both personal and business decisions, the basis of competition is no longer individual products and services and effective tactical marketing. Rather, the business models in which offerings, marketing efforts and customer experience processes are nested are determining winners and losers.”
~Kay Plantes, an MIT-trained economist, business strategy consultant, columnist and author.
Read the entire Milwaukee Biz Blog by Kay Plantes: Digital marketing presents new challenges.
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