Trefoil Group names new president

Milwaukee-based marketing firm Trefoil Group announced that it has promoted Jill Schroeder to president, a newly created position for the company.

Schroeder has worked for Trefoil Group for more than seven years, most recently serving as executive vice president.

Prior to joining Trefoil Group she worked for Cramer Krasselt for 8 years.

She is a 1992 graduate of the University of Wisconsin-Eau Claire.

In her new role as president of Trefoil Group, Schroeder is responsible for managing the agency, while continuing to play a key role in the design and implementation of long-term strategic and short-term operational plans, the company said.

“Jill has been instrumental in accelerating our success,” said Mary Scheibel, Trefoil Group chief executive officer. “She is an extremely talented and proven agency leader with a passion for building teams and creating sound marketing strategies that drive client growth and value.”

Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club Excellence in Journalism Awards contest and a three-time winner in the Alliance of Area Business Publishers (AABP) Awards contest. He is also a regular guest on WISN-TV Channel 12's 4 p.m. newscast to discuss the week's most significant business news stories.