Mark Blutstein can barely remember the last time he filed an insurance claim for his 110-year-old fourth-generation family-owned retail distribution business, which currently operates at two separate Milwaukee-based businesses, MukLuk's-Express Promotions and Nitro Golf-QuietWear.MukLuk's China-based factories that make its shoes and promotional products were closed down for weeks due to COVID-19, and major clients such as Kohl's and Dick's Sporting Goods have canceled orders for the 2020 spring season, which is basically a wash, he said. Luckily, the business is able to keep its 100 employees for now. But being told there was no BI coverage available for COVID-19 loss was a slap in the face. After paying "huge" BI insurance premiums over the years and always being told by their insurance provider, Australia-based QBE Insurance Group Limited, "they're there for you," Blutstein said, "it's unbelievable that this is not business interruption insurance." "I don't want to rip on (companies like) American Family Insurance, but (Miller Park) is going to be named American Family Field, and they're not paying business interruption insurance," he said. "I understand that, if you look at the insurance companies they are very strong financially right now. They have a lot of surplus," said Gary Burton, of Robertson Ryan & Associates. "I understand that it's easy to say they should just pay this out... but it would have a profound impact on many insurance companies if they were forced to consider this to be business interruption." He pointed out the insurance industry is responding to COVID-19 in other ways such as workers compensation for medical workers, as well as suspending policy cancellations due to late payments through the end of May. The state's Office of the Insurance Commissioner last month mandated Wisconsin insurers to assist restaurants that had begun offering delivery service to customers during the COVID-19 public health crisis. "In some ways that shows the power of the insurance commissioners," he said. "No insurance company pushed back on Wisconsin OCT doing that... but I believe that if a state was to pass a law that would require them to pay BI coverage, the insurance company industry group would probably take them to court and fight this." Get more news and insight in the March 30 issue of BizTimes Milwaukee. Subscribe to get updates in your inbox here.