“Milwaukee is an important and growing port-of-call for Great Lakes cruising, and that means more visitors, more tourism dollars, and greater attention focused on our city,” said port director Adam Schlicht. “I am pleased with this year’s increase and optimistic that we will see even more cruise ship visits in the coming years.”
The Hamburg is operated by Plantours, a Bremen, Germany-based cruise company and markets its cruises primarily to German tourists. It previously docked in Milwaukee in 2017 and 2015. Port Milwaukee said efforts are underway to promote the passenger cruise ship business in Milwaukee and throughout the Great Lakes, especially as Milwaukee has become a turnaround point for cruises, which means visitors are starting or ending their journeys here and likely staying for longer than a daylong excursion.