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Fort Lauderdale, Florida-based Stretch Zone offers 30-minute practitioner-assisted stretching sessions using a proprietary stretch method and patented equipment. Founded by Jorden Gold in 2004, the company aims to help clients of all ages achieve better quality of life by increasing and maintaining the body’s range of motion.[caption id="attachment_556324" align="alignnone" width="1280"] Adam Messerschmidt, general manager of the Brookfield studio, works with a client during a 30-minute stretch session.[/caption]
January – April 2021:
Following the sale of their successful Pewaukee-based industrial sports medicine company, Tony and Beckie Kaczkowski had retired in their late 40s which, as Tony points out, “may sound like the American Dream, but it’s kind of boring to tell you the truth.” One day while scrolling through Instagram, he sees a post from former NFL quarterback Drew Brees announcing a franchise deal with Stretch Zone, and it sparks his interest.
“I had no clue what practitioner-assisted stretching was, … so Beckie and I schedule a demo (at Stretch Zone) in Naples (Florida). We went through it and thought, this is brilliant. Having a background in this field – sports medicine, therapy, orthopedics – it just made so much sense.”
The Kaczkowskis officially decide to bring Stretch Zone to the Wisconsin market under a six-unit franchise agreement. They recruit longtime friend JoAnn Ley as a third partner and director of operations.
[caption id="attachment_556323" align="alignnone" width="1280"] Stretch Zone’s storefront at Brookfield Square mall.[/caption]
“We wanted to make a very big splash in the Wisconsin market. We felt it was very important to get it up and running as quickly as we could.”
The first Milwaukee-area Stretch Zone location opens at W176 N9356 Rivercrest Drive in Menomonee Falls, followed by locations in Delafield and Brookfield later in the summer.
“If you need something serious, you will use the health care system, but we feel there is more opportunity for preventative care or purely managing the aches and pains people have in a for-cash environment.”
With the openings of the Oak Creek, Madison and Glendale locations, ROM LLC is expecting to have all six of its locations up and running by mid-October.
The franchise fee:
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