MillerCoors on Monday announced the launch a new line of hard sodas intended “for beer and non-beer drinkers alike” and plans to support it with a national marketing campaign.
Henry’s Hard Soda, named for Henry Weinhard, an 1800s brewer in the Pacific Northwest, will feature a ginger ale and an orange soda. The company’s announcement promises “a smooth, moderate body, mild effervescence and a satisfying finish with refreshing, distinctive twists that vary by flavor.”
The company initially announced plans for the line in August and it is now available in stores nationwide. It will be sold in six-packs of 12-ounce bottles and 16-ounce cans. Specific retail locations will be available through a product locator launching later this week at HenrysHardSoda.com.
The ginger ale has “a delightful balance of fresh ginger flavor and herbal notes delivers a moderate ginger aroma and slightly spicy and fruity undertones,” while the orange soda will have “ a unique blend of natural Valencia orange flavor (that) provides just the right amount of sweetness and a pleasant pop of tangy citrus flavor.”
Weinhard is described in the company’s release as a fun-loving brewer who made flavorful beers and soda. He once offered to pump beer through a public fountain the city of Portland unveiled in the 1880s.
"One of the main reasons why I love this product is because life is busy with work, kids and bills, but there's always time to sneak in a little fun with friends," said Bryan Ferschinger, MillerCoors senior director of innovations. "Beer is great, but now we also have Henry's Hard Soda – an option that gives a little more flavor and excitement."
The marketing campaign is set to kick off at the end of the month with advertising on primetime networks and cable, along with a digital presence on pop culture sites, print media elements and more.