Jochen Zeitz
Jochen Zeitz, President and CEO of Harley-Davidson since February 2020, has focused on repositioning the motorcycle manufacturer to meet evolving market demands. Drawing from his tenure as CEO of Puma, where he introduced sustainability initiatives that reshaped the brand, Zeitz has concentrated on strengthening Harley-Davidson’s core business, appealing to new audiences, and integrating sustainable practices into the company’s operations. His leadership reflects a pragmatic approach to balancing tradition with modern challenges.
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Jochen Zeitz
Jochen Zeitz took the helm of Harley-Davidson Inc. in 2020. Outside Harley, Zeitz co-founded The B Team with British billionaire Richard Branson.
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