Notable Minority Executives: Valerie Daniels-Carter

President and CEO, V&J Holding Companies Inc.

Valerie Daniels-Carter, the president and chief executive officer of Milwaukee-based V&J Holding Companies Inc., began her career at First Wisconsin National Bank as a retail and commercial lender. Later she was an auditor in the financial underwriting division for MGIC Investment Corp.


She wanted to start her own business and in 1982, Daniels-Carter and her brother John Daniels (an attorney who today is chair emeritus of Quarles & Brady) launched V&J Foods with a single Burger King restaurant, which they built at 5812 W. Lisbon Ave. in Milwaukee. The company still owns the restaurant.


John Daniels, the chairman for V&J, invested in the company and has served as an advisor for Valerie Daniels-Carter, who leads the day-to-day operations of V&J as its CEO.


Within 16 years, Daniels-Carter grew the company into a 137-unit, multi-brand operation. Today the company has 131 restaurant units including real estate holdings and operation agreements.


The success Daniels-Carter had in growing her business led to more opportunities as other brands approached her about adding franchises. In addition to Burger King, V&J brands now include Pizza Hut, Auntie Anne’s, Coffee Beanery, Nino’s Southern Sides, MyYoMy Frozen Yogurt and Captain D’s Seafood.


Daniels-Carter is also a part owner of the Milwaukee Bucks and board member of the Green Bay Packers.

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Andrew Weiland
Andrew Weiland is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, Weiland is a lifelong resident of the state. He lives in Muskego with his wife, Seng, and son, Zachary. He is an avid sports fan and enjoys coaching his son’s youth baseball and basketball teams.