My Favorite Tech: Johnathan Martin

Last updated on March 17th, 2020 at 01:36 pm

In 2017, Johnathan Martin founded FitTech, a firm that provides web design and marketing services.  The following year, he opened FitTech’s downtown Waukesha office.  The small business focuses on “bringing businesses into the 21st century” with web design, social media, pay-per-click ads, and print marketing and design. Martin, 19, uses a few tech tools to make his life easier, on and off the job:


“All of our projects or any in-depth project is tracked on there, especially when I have multiple people on my team working on the project. If a client calls in, you can just pull up their Trello board, see exactly what’s happening, where everything is at. It keeps us on track, keeps us on schedule.”  


“It just works. It’s what the majority of people in my generation use. I don’t think anyone under the age of 22, say, uses email as their primary form of communication. They started combining other things in there so you can call people, text people.”  

Amazon Echo Auto

“(Amazon) just released a new product recently called Echo Auto and I decided to take it for a test drive just because it’s really interesting. I have about an hour commute every day, and it’s not something I look forward to. My commute is where I brainstorm, I get some of my best thoughts, but the problem is you can’t really pull out a notebook in the middle of the freeway.”

DJI app

“I have a DJI Phantom drone. I use it for lots of my clients that are trying to get some nice photography for their buildings or storefront. I also fly it in downtown Milwaukee to get a nice steady skyline (photo) at night. It doesn’t take much skill; it kind of does all the work for you.”

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