Common Ground Health Coop. hires former Aurora VP

Brian McDonald will oversee marketing and sales

Common Ground Healthcare Cooperative has named Brian McDonald as its chief business development officer.

McDonald, who served as a senior vice president at Aurora Heath Care for a decade, will oversee marketing and sales at Common Ground.

Common Ground provides health insurance to those that have been traditionally underserved by health insurance companies, including individuals, small employers and non-profits.

McDonald said he is honored to serve the members of a non-profit, member-driven cooperative.

“Common Ground Healthcare is known for its steadfast commitment to its mission and its commitment to helping people navigate the complexities of health care,” McDonald said in a written statement. “I feel privileged to be a part of this organization’s future and I’m excited to think about where we will go next.”

Prior to his role at Aurora, McDonald held positions in the Milwaukee-based Jackson Harbor Group as well as regional health plans in Milwaukee and Madison.

McDonald started in his new role on Aug. 6.