WISN 12 announces new host for ‘UpFront’ public affairs program

Adrienne Pedersen will replace departing Mike Gousha

WISN-TV Channel 12 news anchor and reporter Adrienne Pedersen will replace Mike Gousha as the host of the “UpFront” public affairs program, the station announced today.

“Adrienne will offer a fresh perspective on the types of stories that ‘UpFront’ has been delivering over the past decade,” said Jan Wade, president and general manager of WISN 12. “Between Adrienne’s exceptional storytelling skills and her impactful interviews, she will dig into issues that include not only politics and policy, but also community issues, personal profiles and more.”

Gousha has hosted the ‘UpFront” program for 11 years on Channel 12. In January, the station announced that he would leave the show to focus on his full-time work at Marquette University Law School. Gousha will wrap up his role as host of the “UpFront” program, which airs on several stations throughout the state, at the end of February.

In addition to hosting “UpFront,” Pedersen will continue to co-anchor the “WISN 12 News This Morning” show on weekday mornings, and she will continue to do reporting for other WISN 12 newscasts.

Pedersen started at WISN 12 in August of 2016 as the weekend evening anchor before moving to weekdays on “WISN 12 News This Morning.”

“UpFront” will continue to air on Sundays from 9 a.m. to 9:30 a.m. on WISN 12. It will also remain on other Wisconsin network stations including WBAY, WKOW, WAOW, WQOW and WXOW.

“I am looking forward to using this platform as an opportunity to expand on important Wisconsin topics and go in depth on captivating stories,” said Pedersen. “This is a different way to provide people across Wisconsin with meaningful, thoughtful, and thorough reporting.”

BizTimes Milwaukee is a media partner of WISN 12. Pedersen was the emcee for the 2018 BizTimes Media Health Care Heroes event.

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Andrew Weiland
Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan, a member of the Muskego Athletic Association board of directors and commissioner of the MAA's high school rec baseball league.