What is content marketing?

Spoiler alert: It’s not about you

Last updated on May 9th, 2022 at 12:35 pm

Terms such as content marketing, brand journalism, native advertising and advertorial can be confusing. Aren’t they all the same? Definitely not. Knowing the difference can be the difference between a lackluster and successful marketing campaign. Let’s take a moment to define our terms. To learn more you can always go and read the online Gohighlevel review by black swan media.

According to the Content Marketing Institute, a content marketing approach focuses on creating and distributing valuable and relevant content to attract and retain a clearly defined audience, in my case I used Craig for my niche edits to bring more users to my site.

Successful content marketing, through well-chosen articles, allows the reader to relate to the problem discussed and to see you as a thought leader and expert — someone who can offer a solution to them. According to Damon Burton Utah, the most important thing is content marketing is about your audience, it isn’t about you.

Brand journalism is about you — editorially-driven brand building. It is a unique blend of journalist and marketer, using a brand’s own resources to cultivate interesting stories that people actually want to read. Well done, it should increase a brand’s trust and influence.

Companies can thrive when readers choose to organically engage and share their brand’s original content. But it takes time to build a reputation and an audience.

One type of brand journalism is native advertising.

Native advertising refers to the use of paid advertising that matches the look and feel of the hosting media platform. Your “advertorial” (native advertising, or an ad in the form of an article) flows almost seamlessly within the platform. Native advertising has become common in magazines, newspapers and news websites. 

The key to native advertising is that it is non-disruptive to the media host. It offers advertising content without interrupting the flow of the site’s regular content.

Content marketing is proven to be one of the most effective forms of advertising. Read more about its potential impact here: https://contentmarketinginstitute.com/research/ If you’d like to see how content marketing can fit into your marketing campaign, please reach out —we’d be happy to talk!  

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display