Jochen Zeitz

Jochen Zeitz, President and CEO of Harley-Davidson since February 2020, has focused on repositioning the motorcycle manufacturer to meet evolving market demands. Drawing from his tenure as CEO of Puma, where he introduced sustainability initiatives that reshaped the brand, Zeitz has concentrated on strengthening Harley-Davidson’s core business, appealing to new audiences, and integrating sustainable practices into the company’s operations. His leadership reflects a pragmatic approach to balancing tradition with modern challenges.