On My Nightstand: The Slight Edge

Last updated on March 17th, 2020 at 01:38 pm

Arthur Flater will read around 24 books this year, but that is not the goal he sets at the beginning of the year.

“I don’t say, ‘I’ve got to read 24 books a year,’” said Flater, vice president of sales and owner of Central Office Systems. “I say, ‘I’ve got to read 10 pages a day.”

It is a tactic he picked up from “The Slight Edge” by Jeff Olson, which details how small choices can lead to substantial outcomes over time.

In business, Flater said the principles of “The Slight Edge” can apply to something as simple as taking an extra couple minutes to send a handwritten thank you instead of just sending an email.

“Is it a big deal? No,” Flater said. “Does a client make a decision on a $50,000 office equipment or technology purchase because they got a hand written thank you note? The answer is ‘no.’ But, you are reminding them that you’re more grateful than the people that don’t send a thank you note.”

Arthur Flater
Arthur Flater

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.