BizInsights

Adding “.com” to generic term may open route to trademark protection

Generic terms—those words that actually name a product or service—are ineligible for trademark protection under current United States trademark...

Lessons from the lockdown

When the Coronavirus pandemic reached Wisconsin and the Governor issued his statewide shutdown order of non-essential business in late...

Safer At Home Overruled – Is It Business As Usual?

Business Liability Considerations On May 13, 2020, the Wisconsin Supreme Court ruled the Secretary-designee of the Department of Health Services...

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