Being creative is a big part of Julie Ferris-Tillman’s career. A writer and co-founder of a creative arts and writing business, she has also worked as a “chief storyteller” and marketing director in advertising and teaches public relations and personal branding at Marquette University.
“As someone charged with being creative, there is an exhaustion and frustration that can come when the ideas don’t flow,” Ferris-Tillman said.
Elizabeth Gilbert’s book “Big Magic: Creative Living Beyond Fear” provides relief to that frustration by allowing readers to realize their big ideas may not be made for them.
“Sometimes an idea passes you by, is manifested by another, or never really clicks,” Ferris-Tillman said. “To think of creativity this way gives all of us special permission to abandon ideas that aren’t working because we can know another will emerge.”
She also saw Gilbert speak last fall at a marketing and sales conference.
“For me, seeing her speak amplified an understanding that success is about being open to ideas and knowing creativity can be the strongest tool in your kit,” Ferris-Tillman said.
[caption id="attachment_498292" align="alignnone" width="300"]
‘Big Magic: Creative Living Beyond Fear’
By Elizabeth Gilbert[/caption]
