Southwest Airlines today announced it will offer daily nonstop flights from Milwaukee to San Diego.
The Dallas-based airline, which has previously tested the Milwaukee-San Diego route seasonally and on Saturdays only, will begin Saturday service in June and daily service on Aug. 7. Southwest offers 23 nonstop destinations from Milwaukee.
The airline also announced six other nonstop routes today.
"These time-saving routes connect our customers in long-time Southwest cities with faster travel times with our unmatched customer service,” said David Harvey, managing director of business development at Southwest. “Each addition also enhances our schedule while addressing business demand."
Milwaukee’s General Mitchell International Airport has 38 nonstop destinations, up from 34 at this time last year, said Ryan McAdams, a spokesman for the airport.
“For the last couple years, what we’ve seen here in Milwaukee as well as airports across the country, is there are a lot of routes that could be served but some of the airlines don’t have enough aircraft to put on those routes,” McAdams said. “Because of (Southwest’s previous route testing), they’ve seen that the need is there, there’s a good profit on it, and that’s what leads to their decision.”