“Attracting international teams and riders of the caliber of Japan Cycling Federation is a testament to the global reputation ToAD and southeastern Wisconsin have earned as a destination for world-class cycling and bike racing,” ToAD executive director Bill Koch said.He said the number of participants registered for this year's race has increased from previous years. That could be because ToAD this year was given a $23,538 Joint Effort Marketing grant from the Wisconsin Department of Tourism. “Tour of America’s Dairyland raises Wisconsin’s profile as a bike-friendly state with excellent scenery and infrastructure to support the state’s growing bike scene,” said tourism secretary Stephanie Klett. “We’re excited to support the return of this popular event and the positive economic impact it gives the local community.” The event is expected to attract over 147,600 attendees to southeastern Wisconsin and generate an estimated $2.4 million in visitor spending in the area. In 2017, ToAD attracted nearly 1,000 racers from more than 40 states and 15 countries, with an average of 450 racers competing daily. ToAD races will take place in 11 communities throughout southeastern Wisconsin, including downtown West Bend, Janesville, Port Washington, Shorewood, and Wauwatosa, which is where the series ends. The series this year will host the 2018 Para-Cycling Criterium National Championship race on June 23 at Giro d’ Grafton race in Grafton.