“Closing c. 1880 was one of the toughest decisions I’ve had to make, but joining Lowlands was one of the easiest," Hauck said. "I like the people, I like the culture, and I’m excited about the direction we’re taking the culinary program.”
In his new role, Hauck will oversee the development of Lowlands' 12 total menus-- three for each of its four concepts. He will work with the chefs and culinary staff at the group's eight restaurants to seasonally update their menu selections in the spring and fall, as both patrons' tastes and produce availability changes. "We are a growing organization and we brought Thomas in to set ourselves up for culinary growth," said Dan Herwig, director of brand and marketing at the Lowlands Group. "He will help us continue to innovate by bringing new ideas to the plate-- literally. When we look at our growth going forward, we want someone driving our culinary vision." Hauck will also travel to Belgium and the Netherlands in September with over 20 other Lowlands employees to conduct research on food, beer and design for upcoming menus. He will assume his role in late May, and will spend his first few months learning about the company and its culture, building relationships with its culinary staff, and researching future menus.