Aaron Gregory is the co-founder of Upwardli, a fintech company that launched in Milwaukee in 2021.
After six years serving as general counsel at Remitly, Gregory established Upwardli to serve the millions of U.S. adults who have challenges accessing quality financial services due to a lack of credit or bad credit. To address this issue, Gregory designed a credit building product to help customers realize their financial goals faster.
Gregory raised nearly $1 million from a group of fintech experts and other investors and recently signed a bank partnership to launch Upwardli’s credit builder product. The company has a waitlist of thousands of customers and is building towards a launch this summer.
“Aaron has a knack for turning even the most complex and regulated products into beautiful products that customers actually love using. He’s great at hearing where people are experiencing pain dealing with financial services, and then solving for that,” said Danielle Hill, co-founder and chief operating officer at Upwardli.