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Seroka Named Agency of Record by Parkside Lending


Brookfield-based Seroka, a full-service brand development and strategic communications firm specializing in the mortgage industry, has been named agency of record by Parkside Lending, a national wholesale and correspondent lender headquartered in San Francisco. This is the second year in a row that Seroka has been chosen to work for Parkside.

Founded in 2004, Parkside Lending successfully navigated the mortgage deterioration of 2007-08, and has since grown to become a well-known national wholesale lending platform operating in 48 states.
“We are excited to be continuing our relationship with Seroka,” said Matthew Ostrander, Chairman and Chief Executive Officer of Parkside Lending. “Their industry knowledge has proven to be of great value to us, and laid the groundwork for the marketing and public relations successes we’ve realized over the last year. Parkside Lending’s business is stronger as a result of our strategic partnership with Seroka,” he added.
John Seroka, Principal and Brand Strategist at Seroka, is equally as pleased, “We’re thrilled that Parkside Lending renewed its relationship with us and we look forward to continuing the important work we’ve been doing to successfully differentiate and grow the Parkside’s marketshare.”



200 S. Executive Drive Suite 101

Brookfeld, Wisconsin 53005

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