Midwest-focused golf and hospitality management firm Paloma Resort Properties is pleased to welcome Robert Booth as its new Director of Sales and Events. Plucked fresh from his PGA Tour sales career in Florida, Booth now leads Paloma’s 10-person sales team, which markets a growing portfolio of Lake Geneva, WI properties, including the award-winning Geneva National Resort and Golf Club. In his new management role, Booth aims to streamline the company’s sales process, increasing efficiencies while heightening Paloma’s brand awareness. “My long-term goal is to put Geneva National on the radar of golfers nationwide. With a golf facility and resort rooms that match up to many of the industry’s leaders, Geneva National should no doubt be equally as well-known,” notes Booth, who speaks from more than 11 years’ experience in luxury golf destination sales and tour development.
Education: Georgia State University, Master’s in Sports Marketing
Paloma Resort Properties
1221 Geneva National Ave. S.
Lake Geneva, WI 53147