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Pete Monfre

Lammi Sports Management Welcomes VP


Lammi Sports Management, Milwaukee, today announced the appointment of Pete Monfre as executive vice president. Monfre brings over thirty years of sales training and sales leadership experience to Lammi Sports, a leading syndicator of media programs, sports events and athlete appearances.

Before joining Lammi Sports Management, Monfre spent over 24 years working at Milwaukee’s WISN-TV where he held the title of Vice President of Sales. Most recently, he was the Vice President of Sales at Clear Channel Outdoor.

Lammi Sports Management President Brian Lammi praised Monfre for his proven track record of results and superior leadership. “I have worked with Pete Monfre for over 20 years, and he has been a mentor to me and many others in the media industry. We are excited to have Pete return to Lammi Sports, and his knowledge and strategic planning will be invaluable as we improve our offerings in talent, events, advising and media.

Monfre said he is excited to join the Lammi Sports team, and he believes the national sports landscape is in a fantastic place. “Sports is my passion, from playing them throughout life, coaching my kids, attending games, viewing them, and finally selling them.”


Lammi Sports Management
161 S. 1st Street, Suite 320

Milwaukee, Wisconsin 53204

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