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Laughlin Constable

Creates New Branding Campaign For ACUITY

Sheboygan-based ACUITY, one of the nation’s fastest growing property and casualty insurers, has selected Laughlin Constable as its first consumer advertising agency to help grow its business. Laughlin Constable is creating an integrated marketing campaign for the mutual insurance company, which is the only commercial regional insurer to be rated A+ by both A.M. Best and Standard & Poor’s.

The campaign helps communicate the strength and culture of the company, recently ranked by Fortune as the #2 large company to work for in America. Founded in 1925, the Sheboygan, Wis.-based firm writes a broad spectrum of property and casualty coverages for families and businesses through more than 1,000 independent insurance agencies in 25 states. It generates more than $1.3 billion in annual revenue and manages more than $3.5 billion in assets

The integrated campaign is designed to build targeted awareness of ACUITY among prospective personal lines and commercial lines customers to ultimately drive online quotes and policy purchases. The campaign will include online banner and video ads, online radio, and social media advertising. It also will include a complete redesign of ACUITY’s website. Laughlin Constable also is providing branding strategies, channel recommendations and continued marketing thought leadership for the organization.

“To continue ACUITY’s strong growth, it is essential that we share our story of superior service, consistency and financial stability to a wide audience and across multiple channels,” said Ben Salzmann, ACUITY President and CEO. “We are confident that Laughlin Constable’s capabilities, creativity and forward-thinking, integrated approach will help us tell our story to consumers, businesses and independent agents.”

“ACUITY is a very creative company that is well-regarded for its consistent growth and its financial strength. As an agency, we’re excited to bring our leading technology know-how and creativity to help generate a greater awareness of ACUITY’s capabilities and services,” said Mat Lignel, CEO of Laughlin Constable.


Laughlin Constable
207 East Michigan Street

Milwaukee, Wisconsin 53202

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