Wisconsin 275
Wisconsin 275
BizTimes Media

Kevin Krentz

Other Leading Industries
President and
interim chief administrative officer, Wisconsin Farm Bureau Federation
President, Rural Mutual Insurance Co. | Madison 

Kevin Krentz was elected president of the Wisconsin Farm Bureau Federation in 2020 and assumed the position of interim chief administrative officer this summer. WFBF is the state’s largest general farm organization, composed of 61 county farm bureaus, and provides legislative representation, public relations, leadership development and services to farmers across the state. In addition, Krentz is president of Madison-based Rural Mutual Insurance Co., a property and casualty insurer of families, businesses and farms in Wisconsin. Krentz and his family own Krentz Family Dairy Inc., a 600-cow dairy farm near Berlin. He also serves on the American Farm Bureau Federation board of directors.  

Education: Farm and industry short course certificate, University of Wisconsin-Madison 

Career advice: “Always surround yourself with talented and confident people.” 

Book recommendation: “‘The First 90 Days,’ by Michael D. Watkins. The lessons from this book helped me transition into my role as president of the Wisconsin Farm Bureau. I have also used this book as a tool to inspire the future collective goals of the organization.”  

Favorite Wisconsin restaurant: “Culver’s. I order the bacon burger deluxe basket with Wisconsin cheese curds.”  

What has you most excited for the future: “The technological advances of the future excite me most. Everything from medicine to farming practices to leisure is influenced by evolving technology.” 

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