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Wisconsin 275
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Ken Riesch


R&R Insurance Services | Pewaukee

Ken Riesch co-founded R&R Insurance with his father in 1975 and has helped grow it into one of the state’s largest independently owned insurance agencies, with about 200 employees. Headquartered in Pewaukee, R&R also has offices in West Bend and Appleton. Riesch is president of the Waukesha Memorial Hospital Foundation and serves on the board of directors of West Bend Mutual Insurance, Waukesha State Bank, Waukesha County Community Foundation and Bryon Riesch Paralysis Foundation.  

Education: Bachelor’s, University of Washington  

Fun fact: “I was an All-American swimmer and Olympic hopeful that broke the world record in the 200-meter butterfly, and shortly after that Mark Spitz broke my record.”  

Toughest challenge you’ve ever faced: “How best to transfer the business to the next generation and ensure its long-term success. It was important to ensure that the agency that my family started decades ago would continue to run after I was no longer there and ensure there is no leadership vacuum. It is exciting to think about the future of R&R in my children’s capable hands.”  

As you enter your office, what would you choose to be your walk-up or theme song: “‘I Did It My Way’ by Frank Sinatra.” 

Nonprofit cause that has a special meaning to you: “The Bryon Riesch Paralysis Foundation. Its mission is to find a cure for paralysis through funding the latest in medical research and to provide assistance to those that suffer from neurological disorders. It is named after my son who was paralyzed from the chest down, with limited use of his arms, after a devastating accident in April of 1998.”  

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