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Iconic West Allis Blue announces corporate name change to Amplify Graphics & Branding

Company: Amplify Graphics & Branding
Website: https://amplifycan.com/

The family-owned company has been operating as West Allis Blueprint & Supply, Inc. (or West Allis Blue) for more than 45 years. They have diligently provided services to the Greater Milwaukee area as well as clients all over North America.

“We are very excited to share the news regarding our recent evolution” said co-owner Kari Conradt, noting that, “Effective January 1, 2023 we are changing our name to Amplify Graphics & Branding. We are the same great company, with the same great people, and the same focus on values, quality, and service.” Co-owner Mark Naber added, “The name change better reflects our evolving business. We are completing environmental branding projects all over North America. We continue to operate our growing equipment and print service divisions as well. Our mission remains the same: we amplify brands, environments, and experiences with world‐class print technology, outstanding service, and absolute integrity.”

About Amplify Graphics & Branding

Founded in 1978 under the name West Allis Blueprint & Supply, Inc., Amplify Graphics & Branding operates a state of the art 10,000ft² print production facility and showroom at 2063 South 116th Street in Milwaukee, WI. Amplify operates 3 divisions; Branded Environments, Print Equipment Sales & Support, and Graphics Products (signs, banners, vehicle graphics). Core markets served include architecture, construction, real-estate, education, professional sports, and health care.