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Wisconsin 275
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Helen Johnson-Leipold

Chairman and CEO
Johnson Outdoors  |  Racine

Helen Johnson-Leipold has led Johnson Outdoors as chairman and chief executive officer since 1999. The Racine-based company, which manufactures and markets outdoor recreational equipment and clothing, operates 24 locations and has about 1,400 employees. The company reported record revenue of $751.7 million last year.

After starting her career in advertising, Johnson-Leipold went on to join family business S.C. Johnson, working her way to become vice president of worldwide consumer products in 1997.

She was named chairman of Johnson Outdoors in 1999, chairman of both Johnson Financial Group and The Johnson Foundation in 2004, succeeding her father in all three roles.

She is among eight billionaires living in Wisconsin, with a net worth of $3.3 billion, according to Forbes.

She’s served on the board of The Prairie School, an independent private day-school founded by her mother, Imogene Powers Johnson. In 2017, she and her siblings pledged $150 million to Cornell University to fund the SC Johnson College of Business.

Education: Bachelor’s, Cornell University

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