Wisconsin 275
Wisconsin 275
BizTimes Media

Garth Wicinsky

Insurance
President and CEO
SECURA Insurance | Fox Crossing 

Garth Wicinsky was named president and CEO of SECURA Insurance earlier this year, becoming the sixth chief leader in the property/casualty insurance company’s history. Wicinsky was selected by SECURA’s board of directors in November 2021 when previous president and CEO Dave Gross announced his retirement. Wicinsky joined SECURA’s human resources division in 1996 and was promoted to progressive leadership roles over the next 25 years. SECURA has about 750 employees. In addition to its Fox Crossing headquarters, the company has an office in Middleton, and it operates in 13 states.  

Education: Bachelor’s, University of Wisconsin-La Crosse; MBA, UW–Oshkosh  

First car: “My dad loved cars, and he learned auto body repair from his dad. We had cars around all the time, and we were always buying and fixing up cars throughout my childhood. My first vehicle was a 1973 International Harvester pickup truck.”  

Biggest risk you’ve ever taken: “Throwing my hat in to become CEO (of SECURA), knowing full well that the road ahead will be both exciting and challenging.”  

Book recommendation: “‘The Five Graces of Life and Leadership’ immediately came to mind, as it’s a recent book I read that resonated enough for me to send it on to a few of my mentors.” 

First job: “My first career role after college was with the City of La Crosse. I was lucky to work for a leader, Jim Geissner, who cared about my career and about me as a person. It was a great learning experience.”