Brookfield- based GSF Mortgage has named Debbie Beier as chief operating officer. Previously the general manager, Beier will focus on making each department more efficient and break down the barriers between operations and sales. She will also work on increasing the service level standard at GSF Mortgage.
Beier is a well-established mortgage industry professional and has spent more than 20 years in the industry. The majority of her career has been spent in sales. She started out as an account executive in subprime lending and transitioned into an account representative on the conforming lending side. She has spent the past eight years at GSF Mortgage where she began as an account executive for the wholesale division and transitioned into business development and recruiting. Upon being promoted to general manager, Beier easily transitioned to the operations side of the mortgage industry due to her prior operations background in the insurance finance industry.
15430 West Capitol Drive
Brookfield, Wisconsin 53005