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Dan Fietsam

Joins Laughlin Constable as Chief Creative Officer

Advertising veteran Dan Fietsam, has joined Milwaukee-based Laughlin Constable as its chief creative officer. He will lead creative across all of LC’s offices. Laughlin Constable is an independent, fully-integrated national branding agency with offices in Chicago, Milwaukee, New York and New Jersey and will celebrate its 40th anniversary later this year.

Fietsam is known throughout the advertising industry as a brilliant writer and storyteller, a creative visionary who inspires and mentors talent, a thoughtful strategist open to possibilities and a person who is incredibly kind and generous to those around him.

Most recently, Fietsam has led his own creative consultancy, The Fietsam Group, while also teaching in the graduate program at Northwestern University’s Medill School of Journalism, Media and Integrated Communications, where he earned a master’s degree in 1988. He also was a juror for this year’s prestigious One Show.

Fietsam has led creative teams at several of the country’s most heralded agencies including FCB, BBDO, DDB and Y&R in Chicago and Publicis in Seattle. While at FCB, he helped win the Michelob Ultra, T-Mobile and Fan Duel accounts and helped the agency win seven Cannes Lions and notch three Pencils and 19 finalists at the 2015 One Show. Prior to that, he helped drive unprecedented growth as CCO at BBDO by adding SC Johnson, Frito-Lay, Quaker, Pearle Vision, Anheuser Busch and King’s Hawaiian to the agency’s roster. He led the creative for T-Mobile, Coinstar, RealNetworks and Washington Lottery accounts at Publicis and the Dell consumer and small business accounts and the Anheuser-Busch and Bud Light accounts while at DDB. Before that, he was a creative director and copywriter at Y&R and Leo Burnett working on the Sears, Miller Brewing, Jim Beam, Dewars, Minute Maid, Coca-Cola Japan, True Value,, Kellogg’s and Sealy accounts.

He and his wife and three children make their home in Lake Forest, Ill.


Education: BA – Eastern Illinois University, MA – Northwestern University
Laughlin Constable
207 East Michigan Street

Milwaukee, Wisconsin 53202

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