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BSI wins two ASID Design Awards

BSI was the recipient of two ASID Awards for their designs at two Milwaukee area businesses. BSI was recognized for their award winning designs at the 40th annual Wisconsin ASID Annual Awards Gala held at the Turner Hall Ballroom on Thursday evening.

BSI won a Gold Award for the GE Imagination Café in Milwaukee. The interior project included design, build and furnish services by BSI associates. BSI worked closely with GE to create a collaboration space that would be inspiring, engaging, and draw their employees out of their cubicles and interacting with each other. BSI’s design team created a solution called the Imagination Café, which could be used by numerous associates at the same time. The space includes a mobile lounge area for conference calls, private landings with access to charging stations for mobile devices, and vintage inspired lighting, artwork and graphics all which pay homage to GE’s brand, messaging and global presence.

BSI was awarded a Silver Award, for their interior design of the Butters Fetting Corporate Office in Milwaukee. BSI revitalized the facility to create a more usable, modern and productive office space. The project included renovating the lobby and vestibule, converting unfinished sections of the second floor into new office space, creating an employee Work Lounge, and upgrading restrooms to meet today’s ADA standards. To celebrate Butters Fetting’s community roots and heritage, BSI incorporated vintage newspaper articles, and historical photos and logos.

The Wisconsin Chapter ASID Awards were juried by three members of the National ASID (American Society of Interior Designers). 58 projects were submitted from design firms throughout the state of Wisconsin.

Since 2002, BSI has won 26 ASID awards, including a Platinum Award – the organization’s highest award – for their work in the Joy Global Inc Corporate Offices.

As an innovator in corporate interiors, BSI has helped define how great work environments are designed, built and furnished since 1947. For more information about these award-winning projects or how BSI can help create your new workplace, call 262.955.6400. To view more photos of BSI’s latest award winning projects, visit


W222 N630 Cheaney Rd.

Waukesha, WI 53186

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