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Wisconsin 275
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Bill Westrate

American Family Insurance | Madison 

Bill Westrate assumed the top post at American Family Insurance earlier this year as part of a planned leadership transition. Westrate was previously chief operating officer of the Madison-based insurance company before becoming enterprise president in 2017 and then being named CEO-elect in 2021. With more than 13,500 employees across its family of companies, American Family is one of Dane County’s largest employers. It has ranked on the Fortune 500 for 20 years and reported $14.2 billion in revenue in 2021.  

The company’s visibility has grown in the Milwaukee area in recent years thanks to its naming rights sponsorships of the Summerfest grounds’ amphitheater and Milwaukee Brewers’ stadium. Nationally, it’s gained recognition as the first U.S.-based insurance company to sign a pledge to reach net-zero carbon by 2040 and meet the Paris Agreement 10 years early.  

The company, through its American Family Ventures initiative, has also been active in the venture capital and startup scene. It operates the Spark building on Madison’s east side, which serves as a coworking space and houses the company’s institute for corporate and social impact and DreamBank.  

The company is also a major player philanthropically, doling out $14 million to charitable causes across the state last year. Westrate is chair of the United Way of Dane County board of directors, a fellow of the Casualty Actuarial Society, a member of the American Academy of Actuaries and on the board of the Insurance Institute for Highway Safety. 

Education: Bachelor’s, Northwestern College 

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