Wisconsin 275
Wisconsin 275
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Barb LaMue

Real Estate and Development | Economic Development
President and CEO
New North | Green Bay

Barb LaMue leads New North Inc., an 18-county regional economic development organization that develops and implements strategies for business and talent development in northeast Wisconsin. New North represents a territory that encompasses 1.3 million people, or 22% of the state’s population, employment and GDP. Previously, LaMue was a vice president with Wisconsin Economic Development Corp., where she directed downtown and minority business development.

Education: Bachelor’s, Lakeland University; master’s, University of Wisconsin-Oshkosh

First job: “Working on our family farm. Being one of six daughters, no brothers, I learned very quickly about hard work, responsibility and teamwork.”

Business leaders you’d like to have dinner with: “Warren Buffet, because of his deep investment knowledge and sincere philanthropic engagement. Thomas A. Edison, because of his innovative mind, 1,093 U.S. patents, and his ‘don’t give up’ attitude. I love his quote, ‘I have not failed, I’ve found 10,000 ways that don’t work.’”

Hobby/passion: “Exercising. I used to be an avid marathon runner. My highlight was running the Boston Marathon. I had an accident in 2016, which has not allowed me to run, but I have found other valuable forms of exercise in the outdoors.”

Nonprofit cause that has special meaning to you: “Cancer research. My mother lost her battle with cancer after many years of fighting. I am a two-time cancer survivor and thank my Creator every day for giving me another day.”

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