What’s old is new again: Why Adaptive Reuse? Why Now?

Anyone looking at the skylines around southeastern Wisconsin might notice cranes and new development everywhere they turn. Several interesting projects that are in the process of completion or recently finished, including the Sherman Phoenix, Racine’s Horlick redevelopment, the Pabst Brewery, the Milwaukee Athletic Club, and the upcoming Journal Sentinel building redevelopment are all adaptive reuse projects.

From redeveloping neighborhoods to preserving history, lower costs, tax credits, sustainability, expanding access, diversity, and recruitment, there are many reasons to consider adaptive reuse projects right now. Join us on June 17th from 11:30-1PM for this free live webcast to discuss the vision, the hows, the whys, and the pitfalls to watch out for if you are considering adaptive reuse.

In this webcast, we will cover topics like:

  • Creating a vision and engaging local stakeholders
  • Unique risks and common obstacles and how to mitigate them
  • Tax credits, incentives, and proposed real estate tax changes that may affect adaptive reuse projects
  • Inclusionary practices: promoting diversity, equity, and community through adaptive reuse projects
  • Building cost savings in an era of rising material costs
  • Redevelopment as a catalyst for change: how adaptive reuse can enrich neighborhoods and build community
  • And more

Please feel free to submit your questions in advance through the registration site. Presented by BT360 Content Solutions, a service of BizTimes Media.

This program is brought to you by AG Architecture, CG Schmidt, Sikich LLP, and Husch Blackwell.

Webcast Details


Thursday, June 17, 2021

11:30-1:00 PM

Watch On Demand

Download Slide Deck

Presented By


Additonal Resources provided by our sponsors

AG Architecture is a full service architectural engineering firm that continues a more than 50-year commitment to the design of innovative senior living environments across the United States. The AG portfolio also includes design and master planning for multi-family living environments, multi-use community buildings and adaptive reuse projects. https://agarch.com

CG Schmidt creates exceptional facilities that improve the lives of others. Established in 1920, CG Schmidt has proudly built many iconic Wisconsin landmarks including the Northwestern Mutual Tower, Milwaukee Art Museum Calatrava Addition, UW-Madison Union South, and more. Providing value-driven construction management services, CG Schmidt helps guide our clients through the planning and construction process. https://www.cgschmidt.com

Husch Blackwell, national leaders in real estate, development and construction, delivers legal insight and business leadership that helps our clients identify smart solutions, advance their goals and move forward. https://www.huschblackwell.com/

While it’s impossible to predict every aspect of the market or economy, Sikich can provide the tax and accounting expertise, technology and software tools, and insights to help protect your construction business so it’s prepared to handle ongoing change. https://www.sikich.com/

Interested in sponsoring a webcast? To reap the benefits of the ultimate virtual marketing opportunity contact Linda Crawford, Director of Sales, to discuss opportunities. Webinar sponsorships are limited.