Retired New York Yankees star Derek Jeter has agreed to become a "brand ambassador" for Madison-based American Family Insurance.
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Other brand ambassadors for the company include Oklahoma City Thunder forward Kevin Durant, golfer Steve Stricker, hockey player Jessie Vetter, Houston Texans defensive end J.J. Watt and model Kathy Ireland.
“American Family Insurance has a great commitment to helping customers achieve their dreams, which is something that personally resonates with me,” Jeter in a statement. “I am excited for the opportunity to help bring inspiring success stories to light.”
Jeter will be involved with the insurance company's marketing campaigns.
“We are honored to have Derek as part of our team," said American Family's Chief Marketing Officer Telisa Yancy. "His story and his will to compete and win with dignity at the highest level is legendary. He’s a recognizable figure not only in the sports world, but also in the business and philanthropic world.”