President
Milwaukee Bucks; Fiserv Forum | Milwaukee
Over the past decade, Peter Feigin has led the Milwaukee Bucks to become a top NBA franchise and Fiserv Forum to become a top event venue. Under his leadership, the team has seen substantial increases in attendance, ticket revenue, merchandise revenue, partnership sales and TV viewership. In 2024, Fiserv Forum hosted 40 concerts and more than 140 event nights and gained international attention by hosting the Republican National Convention. Deer District also continued to take shape, with the opening of The Trade Hotel. Madison-based promoter and venues operator FPC Live, a division of Frank Productions, also broke ground for a 4,500-person live music venue on North Vel R. Phillips Avenue, at the former site of the Bradley Center.
Education: Bachelor’s, Franklin & Marshall; financial executive program, University of Chicago Booth School of Business
If you could time travel: “Greece to meet Julius Caesar to get his point of view of leadership in ancient culture.”
Favorite Wisconsin destination: “The American Hotel in Kohler.”
First and most recent concert: “My first concert was Peter Gabriel at Madison Square Garden. My most recent concert was Blink 182 at Fiserv Forum.”
Favorite part of the workday: “Tip-off.”
2022 Wisconsin 275 Profile
Hospitality | Sports
President
Milwaukee Bucks; Fiserv Forum | Milwaukee
When Peter Feigin was selected to lead the Milwaukee Bucks in 2014, the new owners of the team had big aspirations, namely, making the Bucks one of the most successful franchises in the NBA. Eight years later, that mission has largely been accomplished under Feigin’s leadership. His tenure has been punctuated by securing $250 million in public funds for Fiserv Forum, constructing and opening the $524 million arena, closing on a naming rights deal with the Brookfield-based financial services company, building out a full calendar of non-game-day events at the venue, and developing the surrounding block into an entertainment destination – now known as the Deer District. Those accomplishments were capstoned by the Bucks’ 2021 NBA championship. Today, the team is valued at about $2.3 billion, according to Forbes.
Education: Bachelor’s, Franklin & Marshall; Financial Executive program, University of Chicago Booth School of Business
First job: “I was a coordinator for all of Arthur Ashe’s clinics and appearances during the last months of his life. I learned about the importance of urgency and details.”
Favorite destinations: “Greece and Brooklyn.”
Top of your bucket list: “Owning a taco stand with my son and daughter called ‘Papa y Hijos.’”
Podcast recommendation: “The Daily, a podcast which offers a great summary of news via the New York Times.”
