Arthur Starrs

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Harley hopes Topgolf CEO can rev up struggling brand

People in the News

Topgolf executive Arthur Starrs has been named Harley-Davidson’s next CEO as both brands face slowing consumer demand.

Harley-Davidson board appoints Topgolf executive as next CEO

Manufacturing

Harley-Davidson’s board has appointed Arthur Starrs, CEO of Dallas-based Topgolf International, as the manufacturer’s next president and CEO.