President and CEO
J. J. Keller & Associates Inc. | Neenah
Rustin Keller represents the third generation of family leadership at Neenah-based J. J. Keller & Associates Inc. Keller began working for the family business at age 12 and rose through the organization to become president and CEO in 2018. One of the largest employers in northeastern Wisconsin, the firm has 2,000 employees and more than 560,000 customers, including 90% of the Fortune 1000. The firm offers cloud-based management tools, consulting, professional services, training, forms, PPE and safety supplies for clients in a variety of industries, including transportation, industrial, construction, utility, health care and education. He serves on the ThedaCare Family of Foundations – Neenah board of trustees.
Education: Bachelor’s, Marquette University
One decision to do over: “Typically, decisions I regret are the ones I took too long to make. Usually in hindsight you look back and say to yourself, ‘I was being advised to make a change, I knew in my gut it needed to get done, but I stalled.’ The ‘do nothing’ option is usually the wrong one.”
Definition of success: “Making even a small contribution to society in an area that is important to you.”
Your sport if you could be an Olympian: “Any of the martial arts.”
Playlist for commute/run: “I’m a fan of John Mayer, Chris Stapleton and other blues-style artists. I also have to relive the ‘90s alternative playlist of my college years quite a bit!”
