Diversity and inclusion are at the forefront of Prime Financial Credit Union’s strategic initiatives.
For Christine Moczynski, president and CEO of Cudahy-based Prime Financial, the key question is: “Does our membership reflect the community in which we serve?”
She believes with the racial wealth gap, the financial services industry can take an active role to fight racial inequality, according to Amy Miller, Prime Financial’s director of organizational development.
In 2015, the credit union’s outreach to the Hispanic community began. The effort included policy, process, and people changes, such as ITIN lending, Spanish-speaking team members, and community involvement. The outreach has resulted in 7.6% membership growth to date.
In 2021, Prime Financial intends to expand this model to the Hmong community. Seventy percent of its members live in low-income designated areas.
“Chris is the perfect mentor to motivate the team,” Miller said. “Her demeanor is calm, relatable, and authentic. She reminds us that we’re here to serve our members. We work hard to understand our community’s needs and to meet them with passion.”
