Home People in the News Harley-Davidson searching for its next CEO with Jochen Zeitz planning to retire

Harley-Davidson searching for its next CEO with Jochen Zeitz planning to retire

By
Arthur Thomas
-
Jochen Zeitz, chief executive officer of Harley-Davidson.
Jochen Zeitz, chief executive officer of Harley-Davidson.

Milwaukee-based motorcycle manufacturer Harley-Davidson is currently looking for a new chief executive officer after Jochen Zeitz informed the company he would like to retire this year. The search process began in the fourth quarter of 2024, the company said. Zeitz will remain the company’s CEO until a successor is identified. He first became CEO in the

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Arthur Thomas
Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.
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Milwaukee-based motorcycle manufacturer Harley-Davidson is currently looking for a new chief executive officer after Jochen Zeitz informed the company he would like to retire this year. The search process began in the fourth quarter of 2024, the company said. Zeitz will remain the company’s CEO until a successor is identified. He first became CEO in the first half of 2020 amid investor pressure on then-CEO Matt Levatich. Zeitz instituted a series of strategic plans aimed at turning the company around. Those plans included streamlining product offerings, shifting the launch of new model years and entering new faster growing categories like adventure touring. Harley also spun off its electric motorcycle business, LiveWire, into a standalone public company, although Harley does retain ownership of the vast majority of LiveWire’s stock.

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