This content is part of BizConnect. Click here to submit your own BizUpdate.

Gender Wage Gap Persists as Women Continue to Undervalue Themselves — Adzuna’s Research Finds

– Women are much less informed about their earning potential – only 31% of uploaded resumes are from female job seekers, compared to 69% from males

– Women persist in underselling themselves by leaving out core skills, such as time-management, and leadership

– Few women rise above the ranks — only 11% of those earning above the $100,000-mark are female

In spite of the tumultuous wave of recent social activist movements advocating for greater gender equality and pay parity between the sexes, the end-goal is still miles away. The job aggregating service, adzuna.com found that salary prospects for both sexes follow disparate trajectories, with a 1:9 ratio of women earning over $100,000 per annum.

Data from ValueMyResume has shed light on women’s perceptions of their worth in the open market. According to Adzuna, female job seekers diminish their talents and abilities by perpetually omitting valuable information about their core skills, and fail to acknowledge key achievements. When competing for high paying jobs, modesty is a slippery slope. As employers rarely trouble themselves to correctly guess a candidate’s strengths and accomplishments, leaving them has had a detrimental effect on many women’s job applications.

According to Adzuna’s research, positive change won’t ensue until women get vocal about their demands and take pride in their abilities. To attain equal pay, women must exude the same level of confidence as their male colleagues – starting with a resume that does justice to their talents and achievements.

According to the US Census Bureau, on average, a woman makes 80.5 cents for every dollar a man earns, and women’s median annual earnings are $10,086 less than men’s. And while it is true that male-dominated industries tend to have higher wages than industries and occupations made up mostly of female workers, the fact remains that women continue to be underpaid in similar jobs which require identical qualifications as from their male counterparts. As things stand, an equally qualified woman earns 97.8 cents for every dollar earned by a man for doing the same job.

Lily Valentin, US Country Manager at Adzuna, comments: “The gender wage gap affects women’s progress at all levels and in all career sectors. Crucially, women must learn to stand up for themselves in the often difficult salary negotiations. This is particularly important for young women who are on the cusp of entering the workforce. As the first salary often dictates upward mobility, it can result in a slower trajectory if women aim too low to begin with.”

“There is no easy fix to even out salary levels, but employers must show more support to female employees. The number of women in executive level positions remains far too low. Employers can win the war for talent by empowering women in the workplace by helping them return to work after career breaks, allowing more flexible working options, and supporting highly skilled female staff into higher paid, higher level roles. Keeping women working, and allowing them to reach their full potential will fire-up productivity levels and promote a more diverse workforce.”

About Adzuna:

Adzuna is a search engine for job ads used by over 11 million visitors per month that aims to list every job, everywhere. We search thousands of websites so our users don’t have to, bringing together millions of ads in one place. By providing smarter search options and powerful data about the job market, we give jobseekers the information they need to take control of their careers.

Adzuna was founded in 2011 by Andrew Hunter and Doug Monro, formerly of eBay, Gumtree, Qype and Zoopla, and is backed by leading Venture Capital firms Passion Capital, The Accelerator Group and Index Ventures.

Adzuna’s mission is to be the best place to start looking for a job. We love using the awesome power of technology to help match people to better, more fulfilling jobs and keep America working.