Bucks aim to drive revenue, boost fan experience with new CRM platform
As consumers continue to adjust their expectations around live entertainment, pro sports teams and venues continue investing in technology to stay one step ahead. For the Milwaukee Bucks, that has meant leveling up its CRM (customer relationship management) process. The franchise recently struck a five-year deal with EngageRM, a sports and entertainment business technology services … Continue reading Bucks aim to drive revenue, boost fan experience with new CRM platform
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