“The brand loyalty appeared to be stronger in Denver. Milwaukee passengers appeared to be more willing to except a name change…That may be because Midwest Airlines had already been changed dramatically from the Midwest Express service that its customers had once been so loyal to.”
“The brand loyalty appeared to be stronger in Denver. Milwaukee passengers appeared to be more willing to except a name change…That may be because Midwest Airlines had already been changed dramatically from the Midwest Express service that its customers had once been so loyal to.”
~Andrew Weiland, managing editor of BizTimes Milwaukee
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