Home Industries Sports & Entertainment Summerfest attendance up 8.3% this year

Summerfest attendance up 8.3% this year

Day one of Summerfest 2025 draws crowds.
Sarah Smith Pancheri, president of Milwaukee World Festival
Sarah Smith Pancheri, president and CEO of Milwaukee World Festival. (Photo credit: Andrew Feller)

Attendance for the 2025 edition of Summerfest was up 8.3% to 602,231, Milwaukee World Festival Inc. announced today.

“As an independent music festival, Summerfest delivers a one-of-a-kind experience, bringing fans together to enjoy incredible performances and Milwaukee’s vibrant energy,” said Sarah Pancheri, president and CEO of Milwaukee World Festival, Inc., who took over as the leader of the organization last year, following the retirement of Don Smiley. “We want to thank the artists, sponsors, vendors and fans that supported us this year.”

However, despite the attendance increase this year, Summerfest attendance still lags behind pre-pandemic levels. This year’s attendance was 16.1% short of Summerfest of 2019, which had attendance of 718,144.

The best post-pandemic Summerfest attendance year was 2023, with 624,407, which was 3.7% higher than this year’s attendance.

Hozier, The Killers, and Benson Boone were the top draws at Summerfest 2025 with sold-out shows at the American Family Insurance Amphitheater.

However, the final day of Summerfest 2025 was marred by multiple fights and police ejected 21 individuals.

Milwaukee World Festival said it will continue to schedule Summerfest as a three weekend event, as it has in recent years. Summerfest of 2026 will be held on June 19-21, June 26-28 and July 3-5.

Here are the total attendance figures for the most recent years of Summerfest:

  • 2025 – 602,231
  • 2024 – 555,925
  • 2023 – 624,407
  • 2022 – 445,611
  • 2021 – 409,386
  • 2020 – canceled
  • 2019 – 718,144
  • 2018 – 766,192
  • 2017 – 831, 769
  • 2016 – 804,116
  • 2015 – 772,000
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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years before being promoted to editor in 2015. An award-winning journalist, Weiland is a five-time winner in the Milwaukee Press Club Excellence in Journalism Awards contest and a five-time winner in the Alliance of Area Business Publishers (AABP) Awards contest. BizTimes Milwaukee has won 45 AABP awards for design and journalism during his time as editor. He is also a regular guest on WISN-TV Channel 12's 4 p.m. newscast to discuss the week's most significant business news stories.
[caption id="attachment_554348" align="alignleft" width="300"] Sarah Smith Pancheri, president and CEO of Milwaukee World Festival. (Photo credit: Andrew Feller)[/caption] Attendance for the 2025 edition of Summerfest was up 8.3% to 602,231, Milwaukee World Festival Inc. announced today. “As an independent music festival, Summerfest delivers a one-of-a-kind experience, bringing fans together to enjoy incredible performances and Milwaukee’s vibrant energy,” said Sarah Pancheri, president and CEO of Milwaukee World Festival, Inc., who took over as the leader of the organization last year, following the retirement of Don Smiley. “We want to thank the artists, sponsors, vendors and fans that supported us this year." However, despite the attendance increase this year, Summerfest attendance still lags behind pre-pandemic levels. This year’s attendance was 16.1% short of Summerfest of 2019, which had attendance of 718,144. The best post-pandemic Summerfest attendance year was 2023, with 624,407, which was 3.7% higher than this year’s attendance. Hozier, The Killers, and Benson Boone were the top draws at Summerfest 2025 with sold-out shows at the American Family Insurance Amphitheater. However, the final day of Summerfest 2025 was marred by multiple fights and police ejected 21 individuals. Milwaukee World Festival said it will continue to schedule Summerfest as a three weekend event, as it has in recent years. Summerfest of 2026 will be held on June 19-21, June 26-28 and July 3-5. Here are the total attendance figures for the most recent years of Summerfest:

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