The annual Commercial Real Estate and Development Conference, presented by BizTimes Milwaukee, Marquette University’s Bell Real Estate Program and the Commercial Association of Realtors Wisconsin (CARW), is southeastern Wisconsin’s premier networking and information event for the industry. This conference examines the latest trends in commercial real estate and development and explores the possibilities for the year ahead.

Several significant commercial real estate developments and events have occurred, or will occur soon, in our region in recent years (the DNC in Milwaukee, major golf championships, Fiserv Forum, Foxconn, Northwestern Mutual Tower & Commons, Komatsu’s new headquarters in the Harbor District, Michels Corp.’s R1VER project in Bay View, the new Milwaukee Symphony Orchestra performance center…and many others).

These developments and events are bringing new excitement and attention to Milwaukee. But now what? How will the Milwaukee area capitalize on all of this activity, and what impact will it all have on the region’s commercial real estate market moving forward?

The Future of Experience Design – In the next 5-10 years, we will see changes in consumer expectations and cravings for new experiences in their spaces for living, learning, working and playing. These emerging changes may influence the physical design, services, value propositions and modes of transactions that are relevant to Real Estate developers and associated business.

In this session, Michael Perman, CEO & founder of C’EST WHAT? LLC first shared his perspectives on how we can train our minds to perceive what is coming over the horizon.

Then, Michael will shared foresight and emerging innovation waves that may appeal to future participants in new spaces based on changes in culture, lifestyle, technology and design.

A panel of prominent real estate professionals discussed the opportunities for economic growth in metro Milwaukee, as well as the significant challenges facing the region and how it will all impact the commercial real estate development in the area.

Panelists:

• Kalan R. Haywood, Sr., President, Haywood Group, LLC (1)
• Juli Kaufmann, President, Fix Development (2)
• Steve Palec, Chief Marketing Officer, Irgens (3)
• Blair Williams, President, WiRED (4)

Moderator: Andy Hunt, Director, Marquette University Center for Real Estate