Michigan-based Wolverine, outdoor footwear and apparel brand, announced today the company has selected Hanson Dodge Creative in Milwaukee as its agency of record. After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency’s knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.
"Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers," said Todd Yates, vice president of marketing and general manager of apparel for Wolverine.
"Hanson Dodge’s combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future."
"Wolverine is an industry leader in the work and outdoor footwear category, and we’re excited about the opportunity to leverage that brand strength in new and exciting ways in today’s dynamic marketplace," said Tim Dodge, president of Hanson Dodge Creative.
