MW Bank will become Securant Bank & Trust
MWBank announced it has adopted a new name, Securant Bank & Trust. The name change is accompanied by a new identity. Both will be launched in mid-June. The new name and identity are designed to convey the institution’s 94-year-old brand personality, as well as its future vision. "We are remaining true to our commercial banking core and using that foundation to pursue aggressive growth plans," said Michael Peters, executive vice president and chief operating officer of the bank. "We’re adding branches, services and employees. The identity change reflects a substantive shift in how we are going forward."
Securant’s headquarters are in Menomonee Falls, and the company operates a branch in Milwaukee at 6001 W. Capitol Drive. The name Securant Bank & Trust reflects both new perspectives by referencing trust services and eliminating any geographic associations. MWBank had evolved from Milwaukee Western Bank. One change on the horizon for the bank is the addition of wealth management services. Another is planned expansion in southeastern Wisconsin and possibly beyond.
"We are here to find solutions that meet our clients’ needs," said Michelle Luckiesh, bank marketing manager. "And that means we first seek to understand what our clients are trying achieve and then we figure out a way to make it happen." The new name and identity were created by Milwaukee-based Red Brown Kle’ Marketing Communications. Red Brown Kle’ is also working with the bank to roll out the new identity.
